Looking back at the data:unplugged 2025
This year's data:unplugged fair was our first experience as exhibitors and we mastered both days with our entire team at our booth or around the expo hall. After having taken some time to process all of the amazing impressions, encounters and conversations, we collected some thoughts in our team about takeaways from this great experience.
Talking to customers off the cuff - not so easy at all!
On Thursday morning, we were all faced with numerous questions and doubts: what happens if something doesn't go according to plan? How do I stay authentic in a conversation? For most of our team members, the d:u was an entirely new and unknown situation that we initially approached with respect.
But on Friday evening, all of us had notably grown beyond ourselves. In the two days of the fair we found our own style in conversations, while growing more spontaneous, relaxed and secure. We supported each other and paid close attention to who was passing by our booth. The best thing about it? It was a lot of fun - especially being able to watch your colleagues grow in real time.
Inspiring interactions outside of our own booth
We were also able to gain great experiences outside of our booth. Exchanging ideas and opinions with bright minds about the topics that excite us on the daily was not only inspiring, but also helped us understand and grasp our unique approach even better. We are taking away that the combination of careful, personal consultation and specific solutions with an intuitive and mighty software is a central concern for us. Particularly this personal and customer-oriented component could spark many interesting conversations and helped us stand out.
Learning by doing
Planning an exhibition at a fair was a completely new experience for us in many ways. Nevertheless, we intuitively made a lot of right decisions. We were able to stand out in our row of booths and had many very exciting conversations. Of course, there is always room for improvement - but for our first time as exhibitors, we are more than happy!
Long-term networking
The experiences from the data:unplugged did not only inspire momentarily. In Sales particularly, we have long been aware of the benefits a strong network on LinkedIn & co can have for a company. At the d:u, we were also granted the opportunity of getting a deeper insight into the data-community, as well as new perspectives on other products and services.
Teamwork makes the dream work!
Even though our team in its current form has only existed for a short period of time, the fair has shown how well we work together. Everybody took responsibility, was reactive and paid attention and we were all able to grow beyond ourselves in this short period of time. Without our team spirit, most of these great experiences wouldn't have been possible, so we can all be very proud of ourselves and each other!
Our conclusion? It was our great honor and pleasure to be part of such an amazing and well-organized event. We are looking forward to everything that develops from the interactions that we had and the new contacts that emerged from them.
